Concepts: five businesses, five interfaces
Each concept starts from a problem of a real kind of business and turns it into a site with its own identity. The businesses are fictional; what you see on screen is built and live, except what each case marks as a mock-up.
ConceptArchitecture · Mexico CityCardenalAn architecture studio's work lives on Instagram. It's fine for photos, but large projects need a different conversation before the first call.
ConceptHealthcare · fertility · GuadalajaraOrigenBetween appointments, a fertility patient is left alone with a dosing calendar, late-night questions and results that arrive separately.
ConceptAutomotive · San Pedro Garza GarcíaTaller Pineda“Customers call three times a day asking about their car. Half my day is WhatsApp.” Each car's status exists, but only in the shop foreman's head.
ConceptHealthcare · orthodontics · Mexico CityPerea OrtodonciaPatients arrive with scattered prices from Instagram, already wary before the first visit. The clinic spends the first appointment explaining the basics.
ConceptReal estate · pre-sales · Mexico CityMesuraPre-sales run on one render and a price-list PDF. Buyers ask about what the render doesn't say — which floor, which orientation, how much sun, how much a month — and the answer arrives on WhatsApp, typed by hand and without context.
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