ConceptArchitecture · Mexico City
Cardenal: each project told as an essay, not a post
Fictional business. This concept shows how the studio works; it isn't a client project and has no results to report.
The problem
An architecture studio's work lives on Instagram. It's fine for photos, but large projects need a different conversation before the first call.
The idea
A site that presents each project with its process and context, with the typography and pace of an architecture publication, leading serious clients into a better-informed first conversation.
Open the concept site (opens in a new tab)What's built
- Home page with a tour of the projects, an active-project selector and navigation that changes theme by section.
- Manifesto, five-stage process and team sections.
- Scroll animation with GSAP and Lenis, in Spanish and English.
What's a mock-up
- The studio, team, projects and figures are fictional; photos are stock images.
- The briefing that qualifies clients is part of the concept but not built: there's no form yet.
What it shows
- A visual identity of its own for each client, rather than a template.
- Long, structured, indexable content instead of a social media feed.
Technology
- Next.js 15
- React 19
- TypeScript
- Tailwind CSS 4
- next-intl (ES/EN)
- GSAP
- Lenis
Related services
Other concepts
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